Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. I organised the event on behalf of MemberWise, a free resource for those working in the membership field. It was a really buzy night.
The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. At the time it was so exciting for us to be able to carry out this sort of meaty survey. It really helped inform our planning but also our communications.
Then Amanda Rosewarne from Kingston Business School talked about her project collecting CPD research amongst employers and professional bodies.
The final speaker was Mark Taylor, from CILIP (Chartered Institute of Library and Information Professionals) who used a great prezi to talk about a big piece of research which has lead to a restructure of their organisation. It was a really impressive “journey” that the organisation has been on.
My reflection at the end was that it is worth investing in a professionally run survey if you can afford it. The data you receive could help you grow your membership body over the coming years; I feel it is worth considering.