I was really impressed with Chance UK’s 2010 Annual Report and it really got me thinking about ‘demonstrating your impact’ and how you can use your communications to help. Whether you are a charity or a membership body, you will need to illustrate what you are doing to your stakeholders.
Chance UK chose to demonstrate their impact, with ‘Tom’s World’ (see below). Tom is a one of the children on their mentoring programme, it shows how far reaching the mentoring programme is, it isn’t just about Tom and his mentor, but also includes others at Chance UK, Tom’s family and his teacher.
The images and graphics are great too. They appeal to both children and adults. Engage did an amazing job on the designing the report.
I was also struck by a letter from Boris Johnson (below) about his mayoral re-election campaign. The letter, colloquial in tone, illustrates what he believes he has done for London. “36 more police offers”, “cut robberies by almost 19%”. etc. Obviously re-election is all about demonstrating what you have achieved, but I thought it was a good example of choosing impactful statements.
What can you say about your achievements to your stakeholders or members?