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5 tips for your membership planning

I delivered a seminar for the Guardian Professional Networks on Friday 20 January. I jointly presented it with Richard Gott, founder of MemberWise.

The event was entitled ’10 ways to gain members’.

40 delegates joined us to hear about membership development and growth  ideas. Feedback was really good, we are thinking about how we can run another session in the future, as we had to put people on the waiting list.

So thinking about that, I just wanted to share 5 tips on membership planning:

  1. Start with your corporate strategy/plan (assuming you have one) and use that to help frame your membership plan. Or at least make sure the two complement each other.
  2. Suggested headings for the plan; objectives, development, communications, marketing, events, advocacy, engagement, budget and targets.
  3. Ensure your activities and targets are Specific, Measurable, Achievable, Realistic and Time-bound.
  4. Obtain buy-in for your plan from staff and trustees/your Board/Council etc.
  5. USE IT!  A plan is most effective if used! Don’t just file it away until the same time next year, review and amend as you go through the year.

Good luck!

If you are interested in attending a similar course, I will be presenting on Monday 5 March at the Recruiting and Retaining Members During Challenging Times. There are only a few tickets left.

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