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4 ways to encourage your members to demonstrate membership to others

August 29th, 2012 | Posted by Abby in Branding | Marketing | Membership | Social media - (0 Comments)

Member bagdeRecommendation is generally the main reason that members join an organisation. So how can you encourage your members to demonstrate to others that they are members of your organisation? Using members in this way, can be a powerful approach to help spread the word about your assocation.

Here are my 4 top tips:

1)    Provide members with an online members’ logo/badge – give them access to a logo to download to use on their email signature or html code for their website. CharityComms offer their corporate members html code for the CharityComms member logo.

2)    Provide branded merchandise – badges or pins can be a discreet way to promote membership. They are not right for every organisation, but if your members value them, offer them. See the Royal Aeronautical Society’s new pin.

3)    Encourage them to add their membership to their LinkedIn profile – suggest they add their membership to LinkedIn and potentially explain how to do that, like the CFA do.

4)    Suggest that members share their activity via social media – use a third party tool like Share This to encourage members to Tweet or update their Facebook status following a purchase, or when they comment on your organisation’s blog.

What do you think?

How do you encourage members to promote your organisation?  Do post a comment below or contact me.

Image from http://cloudappreciationsociety.org/

Are you making the most of your “empty space” for marketing?

May 23rd, 2011 | Posted by Abby in Branding | Marketing - (0 Comments)

I was very impressed with Katie Blair Designs as showcased on Duct Tape Marketing’s blog a while back. What I loved about the post, was that it showed that she was using everyday items - envelopes etc – to help support her brand and marketing. Plus she also provided a very personal service, which was noticed and appreciated by the blogger John.

I was reminded of the above, when I saw this napkin below in a service station at the weekend. It isn’t that clear (sorry!), but they are using the “empty” side of the napkin to list where they have branches in towns and also at other service stations. I thought that was clever.

  It shows the services visitor that there is more to L4P than just motorway service stations.
And then as if by magic, I also saw this on the floor near London Bridge, London yesterday outside the London Bridge Tandoori.

Again, using “empty space” to help promote yourself.

Now not everyone can use napkins and the pavement and there is sometimes the need for “white space” to ensure your collateral looks good…. But it did make me think, are there empty spaces on your business collateral, premises, staff, or vehicles that could actually help enhance your marketing?