Recommendation is generally the main reason that members join an organisation. So how can you encourage your members to demonstrate to others that they are members of your organisation? Using members in this way, can be a powerful approach to help spread the word about your assocation.
Here are my 4 top tips:
1) Provide members with an online members’ logo/badge – give them access to a logo to download to use on their email signature or html code for their website. CharityComms offer their corporate members html code for the CharityComms member logo.
2) Provide branded merchandise – badges or pins can be a discreet way to promote membership. They are not right for every organisation, but if your members value them, offer them. See the Royal Aeronautical Society’s new pin.
3) Encourage them to add their membership to their LinkedIn profile – suggest they add their membership to LinkedIn and potentially explain how to do that, like the CFA do.
4) Suggest that members share their activity via social media – use a third party tool like Share This to encourage members to Tweet or update their Facebook status following a purchase, or when they comment on your organisation’s blog.
What do you think?
How do you encourage members to promote your organisation? Do post a comment below or contact me.
Image from http://cloudappreciationsociety.org/