Neal Patel, Head of Corporate Communications from the Royal Pharmaceutical Society, kindly agreed to talk about their recent experience of live streaming their AGM.
About the Royal Pharmaceutical Society
The Royal Pharmaceutical Society is the professional body for pharmacists and pharmacy in England, Scotland and Wales
Why live stream our AGM?
As a membership body we are committed to being transparent and open with our 41,000 members. By streaming this event it allowed those unable to join us for the evening in person, the opportunity to attend online ensuring that the Society’s annual report was accessible to each and every member across the UK.
How did we do it?
We outsourced the filming of the event to a local AV company who also streamed it via their software through the secure area of our website. The set up was fairly simple with two cameras filming the action, sitting alongside the AGM’s presentation to emulate what was happening live in the conference room. The event was promoted through the Pharmaceutical Journal, e-newsletters and on the front page of our website.
At the start of the event we asked the live and online audience to use a specific Twitter hash tag. We monitored Twitter and answered both technical and policy questions as the AGM progressed.
What were the results?
Members joined us from all over Great Britain and our open and transparent reputation was enhanced. Feedback included “I think this use of IT will increase the amount of people engaging in business and developments at RPS and is excellent – well done! “
What do you think?
Have you considered live streaming your AGM? Have you already done it? What tips would you give other membership bodies considering it? Do leave a comment below or contact me.